Leandro Macedo

AI First CRM

Escale

Evolution of CRM tools with Artificial Intelligence at the core of the product, bringing technology, operations, and customer service closer together.

100% AI NPS

Movida

End-to-end NPS system built with AI, which collects, classifies, and turns customer feedback into fast business insights.

Customer Service CRM

Movida

Movida's main customer communication CRM, unifying service channels and centralizing the relationship with the customer base.

Online Auction

Sodré Santoro

Online auction platform and mobile app that expanded the business reach beyond in-person events, opening a new sales channel.

Tech Lead | Specialist Software Engineer

05/2026 - Present

Escale Tecnologia e Marketing LTDA

• Promoted to Specialist Software Engineer, taking on end-to-end technical leadership of projects — from architecture design and technical decisions to delivering solutions alongside the team.
• Responsible for the continuous evolution of CRM tools under an AI First approach, expanding the reach of artificial intelligence across customer service, operations, and customer communication products.
• Acting as Tech Lead by organizing the development pipeline, team workflow, and quality practices, combined with technical direction, code review, and active hands-on coding.

Stack: Node.js, TypeScript, Ruby on Rails, AWS, N8N, Jira, Claude, and Codex.

Tech Lead | Senior Software Engineer

09/2025 - 04/2026

Escale Tecnologia e Marketing LTDA

• Acted as Tech Lead, organizing the development pipeline, team workflow, and practices to ensure higher delivery quality.
• Led the evolution of CRM tools with a focus on an AI First approach, connecting technology, operations, and efficiency in customer service.
• Responsible for code review, technical direction, and end-to-end work on customer communication across service channels.

Stack: Node.js, TypeScript, Ruby on Rails, AWS, N8N, Jira, Claude, and Codex.

Tech Lead | Full Stack Developer

06/2018 - 09/2025

Movida Aluguel de Carros

• Acted as Tech Lead of the Customer Service team, driving technical decisions, organizing deliveries, and providing development direction.
• Built the main CRM for customer communication, supporting the company's operations and its relationship with its customer base.
• Developed the company's new NPS system, with a solution built 100% with AI, in addition to evolving web systems, REST APIs, and internal integrations.

Stack: PHP, Laravel, Node.js, MySQL, Google Cloud Platform (GCP), Jenkins, and Artificial Intelligence.

Tech Lead | Senior Full Stack Developer

07/2012 - 06/2018

Sodré Santoro Leiloeiro Oficial

• Acted as Tech Lead of the web development team, supporting technical decisions, solution architecture, and delivery organization.
• Developed the company's online auction infrastructure, expanding the product's reach and contributing to sales growth.
• Built and evolved web systems, REST APIs, and mobile solutions, extending the auction experience to mobile devices.

Stack: PHP, Laravel, Node.js, React, Vue.js, Bootstrap, MySQL, SQL Server, and PhoneGap/Cordova.

Tech Lead | Senior Full Stack Developer

11/2011 - 07/2012

Blue Service

• Acted as technical lead of the web development team, supporting architecture decisions, delivery organization, and the team's technical direction.
• Developed and maintained corporate systems, with direct involvement in feature implementation, fixes, and integrations.
• Supported the evolution of products and internal applications, balancing technical vision, operations support, and hands-on coding.

Stack: PHP, Node.js, MySQL, and PostgreSQL.

Systems Analyst

04/2010 - 11/2011

Prodoctor RX - Pharmaceutical Marketing

• Developed and maintained PHP web systems to support the company's internal and operational demands.
• Implemented improvements and fixes to support business processes and the teams' daily routine.
• Worked on application support and continuous evolution of the systems used by operations.

Stack: PHP, jQuery, and MySQL.

Freelance Web Developer

10/2008 - 04/2010

Independent Projects

• Direct work with clients on the creation of institutional websites and small custom web systems, focused on small businesses and self-employed professionals.
• End-to-end work on projects — from scope definition and proposal to implementation, deployment, and post-delivery support.
• Managed my own client portfolio and delivery deadlines, balancing development, customer service, and operations.

Stack: PHP, jQuery, and MySQL.

PHP Developer

04/2008 - 10/2008

Nu Design

• Developed and maintained PHP web systems to meet client and company project demands.
• Implemented features, fixes, and evolutionary improvements on the developed systems.
• Worked on technical support of applications and on supporting the team's deliveries.

Stack: PHP, jQuery, and MySQL.

PHP Developer

09/2007 - 04/2008

DIGIPIX Digital Photography Solutions

• Developed and maintained PHP web systems supporting the company's internal and operational processes.
• Supported network infrastructure and the environments required for operations.
• Worked on technical support and maintenance of the technology resources used daily.

Stack: PHP, jQuery, and MySQL.

Development Intern

08/2005 - 09/2007

Colégio Serrano Guardia

• Developed and maintained internal PHP systems to support administrative and academic routines.
• Supported network infrastructure and the institution's IT environments.
• Managed the computer lab, ensuring availability of resources for students and staff.

Stack: PHP, jQuery, and MySQL.

Freelance Web Developer

01/2001 - 07/2005

Independent Projects

• Start of my technology career with the creation of websites for personal clients, local shops, and small businesses.
• End-to-end work on building the solutions, from client alignment to delivery and publishing of the websites.
• Self-taught learning in web development, the foundation that guided my entire subsequent professional career.

Stack: HTML, CSS, PHP, and MySQL.

Computer Science

2007 – 2010

Centro Universitário Nove de Julho

Technical Degree in Informatics and Mechatronics

2004 – 2006

Colégio Serrano Guardia